On May 31st, 100% of coffee sales and proceeds from limited edition bracelet purchases will help provide Canadian youth with a transformative camp experience.
OAKVILLE, ON, May 24, 2017 – Canada’s Favourite Coffee™ helps kids from low-income families see a world of possibility. On May 31st, 100 per cent of proceeds from hot coffee sales at participating Tim Hortons Restaurants across Canada and the U.S. will help send thousands of youth from low-income families to camp. At seven beautiful sites across North America, children aged 11-16 participate in programs and activities deliberately designed to build self-confidence, self-esteem and leadership skills.
Operated by the Tim Horton Children’s Foundation, camp focuses on helping youth become resourceful, responsible and empowered individuals through repeated experiences over a five year period. It provides them with the tools they need to build brighter futures for themselves and have a positive impact in their communities. Between camp visits, youth also complete constructive actions meant to support the transfer of learning back home.
“Camp is the catalyst for change for a lot of these kids,” says Dave Newnham, President & Executive Director, Tim Horton Children’s Foundation. “By nurturing youth in a supportive environment, we’re helping to shape the next generation. We challenge campers to a range of skill-building activities from wilderness expeditions to high-ropes courses, working with them towards targeted goals that will support their long-term growth and transition into adulthood.”
Buying a coffee on May 31st isn’t the only way to support Camp Day. Returning for the second year are limited edition Camp Day bracelets, available now in red, blue, orange and green for $2.00 plus tax. All proceeds from bracelet purchases support the Tim Horton Children’s Foundation – collect all four colours! Through combined sales of hot coffee and bracelet purchases last year alone, Canadians helped to send 19,000 kids to camp.
“Along with our Restaurant Owners, Tim Hortons is proud to host our annual Camp Day, which last year raised more than $13.1 million for participating youth to have a meaningful camp experience,” says Sami Siddiqui, President, Tim Hortons Canada. “Thanks to the continued generosity of our Guests and Restaurant Owners over the past 25 years, over 237,000 kids have been given the camp experience of a lifetime. It’s the Tims way to give!”
In Canada, one in seven children live in poverty*. The financial reality these families face means involvement with extracurricular activities is rarely an option. Proceeds raised on Camp Day provide these opportunities in a fun and engaging way that helps build critical life skills.
“My Youth Leadership Program experience was one of the biggest positive influences in my life,” says Ariel, Youth Leadership Program Graduate. “I had no stability in home, education, or anything like that, but once a year I would always come out to camp and it gave me something to look forward to. I met my support system out there, I challenged myself both physically and mentally, and it pushed me to be who I am.”
The Tim Horton Children's Foundation was founded in 1974 in Parry Sound, ON with just one camp and 200 kids. The Foundation has now grown to operate seven inspiring camps which run year-round across North America, and are focused on delivering two signature programs. The Youth Leadership Program is a 10-day camp experience which runs in the summer and is designed with levels of programming which target skill development year-over-year. The Community Leaders Program is a four-day overnight experience in the fall, winter and spring, where school groups plan and execute a community service project which empowers youth to identify a need in their school or community and create a tangible change.
Guests can join the Camp Day conversation by using hashtag #CampDay on Twitter, Instagram and Facebook to show their community how they’re helping to build a brighter future for kids. Guests are also encouraged to wear their support proudly by sharing a photo of their #CampDay bracelets.
Guests are also invited to make a one-time or monthly donation online at any time by visiting http://timscampday.com
How to join the Camp Day conversation:
- Tag #CampDay
- Like THCF on Facebook facebook.com/timhortonchildrensfoundation
- Follow THCF on Twitter @THCF1974
- Follow THCF on Instagram @THCF1974
- Subscribe to THCF on YouTube @youtube.com/THCF1974
- Like Tim Hortons on Facebook facebook.com/TimHortons
- Follow Tim Hortons on Twitter @TimHortons
- Follow Tim Hortons on Instagram @TimHortons
- Subscribe to Tim Hortons on YouTube youtube.com/TimHortons
*Canadian Council on Social Development using Statistics Canada’s Survey of Labour and Income Dynamics, 1993-2005 and US Census Bureau, Income Poverty and Health Insurance Coverage in the United States, 2007.
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About the Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth from low-income families. The Foundation’s funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2017, more than 250,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com.
About the Tim Horton Children's Foundation Camps
The first Tim Horton Children’s Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates seven camps across North America and will serve more than 20,000 youth from low-income families in 2017. Camp programs include an experience lasting four days in length for schools throughout the fall, winter and spring, and a five-level Youth Leadership Program in the summer for participants ages 12 to 16, focused on building lifelong leadership skills. Guests can make donations year-round at thcf.com.
About Tim Hortons®
TIM HORTONS®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. TIM HORTONS® has more than 4,600 system wide restaurants located in Canada, the United States and around the world. More information about the Company is available at www.timhortons.com.
For further information or to arrange an interview, please contact:
Tony Koutoulas, Citizen Relations