Tim Hortons Camp Day brews $12.6 million to make 19,000 kids’ futures brighter

Tim Hortons Guests and Restaurant Owners raise $12.6 million for the Tim Horton Children’s Foundation, helping to send kids from low-income families on a life-changing camp experience

OAKVILLE, ON, June 7, 2016 – On June 1, 100 percent of proceeds from coffee sales at participating Tim Hortons Restaurants, along with Camp Day bracelet sales and donations large and small from generous Guests and Restaurant Owners, raised $12.6 million for the Tim Horton Children’s Foundation (THCF). All funds raised will help impact the lives of 19,000 kids from low-income families by sending them to one of seven THCF camps across North America this year, and supporting them to positively change their outlook on life.

THCF camps provide so much more than visits to camp. The purposeful programming helps kids develop important life skills and the confidence to build a brighter future for themselves.

“Only with the support of our Guests, Restaurant Owners and Team Members, local celebrities, and volunteers, are we able to make Camp Day possible and help raise funds for the Tim Horton Children’s Foundation,” says Felipe Athayde, President, Tim Hortons US. “Because of all of you, thousands of children will be given a camp experience that will provide the skills, confidence and strength to achieve their full potential.”

With the funds raised on Camp Day, Tim Hortons Restaurant Owners sponsor kids directly from their local communities to attend camp. They work closely with local youth organizations and schools to identify children who would benefit most from the experience. The THCF camp experience comes at absolutely no cost to kids or their families.

“We are so grateful to everyone who supported Camp Day this year and helped us create thousands of opportunities for kids to develop the tools they need to grow into thriving, contributing members of their communities,” says Dave Newnham, President and Executive Director, Tim Horton Children’s Foundation. “At our THCF camps, we have a very deliberate approach to empowering our campers. Without Camp Day, our largest annual fundraiser, these life changing experiences would not be possible.” 

This year, Guests helped raise awareness about Camp Day by purchasing a red Camp Day braided bracelet and spreading the word on social media using the hashtag #CampDay. These bracelets (available for $2 plus tax while supplies last) were inspired by the THCF GR8 Beads program which helps kids gain valuable life skills and values, such as responsibility and teamwork, that they can apply at home, school and in their communities. Guests were also able to see the impact of their coffee purchase right on their cup with a new Camp Day design and speech bubble that showcased some of the important outcomes of THCF Camps: helping kids believe in themselves, helping to create a brighter future, helping to build courage and confidence, and helping kids to be their best.

Guests can continue to make donations to the Tim Horton Children’s Foundation throughout the year at thcf.com.     

Camp Day supporters can join the conversation online
Tag #CampDay
Like THCF on Facebook facebook.com/timhortonchildrensfoundation
Follow THCF on Twitter @THCF1974
Follow THCF on Instagram @THCF1974
Subscribe to THCF on YouTube @youtube.com/THCF1974
Like Tim Hortons on Facebook facebook.com/TimHortons
Follow Tim Hortons on Twitter @TimHortonsUS
Follow Tim Hortons on Instagram @TimHortonsUS
Subscribe to Tim Hortons on YouTube youtube.com/TimHortons

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About the Tim Horton Children's Foundation     
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth from low-income families. The Foundation’s funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2016, more than 237,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com.

About the Tim Horton Children's Foundation Camps
The first Tim Horton Children’s Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates seven camps across North America and will serve more than 19,000 children from low-income families in 2016. Camp programs include a traditional summer camp for kids ages nine to 12, an experience lasting three to seven days in length for schools and youth-serving agencies throughout the fall, winter and spring, and a five-level Youth Leadership Program for participants ages 13 to 17, focused on building lifelong leadership skills. Guests can make donations year-round at thcf.com.   

Tim Hortons® Overview
TIM HORTONS®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 31, 2015, TIM HORTONS® had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

For further information or to arrange an interview, please contact:
mediainquiries@timhortons.com

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