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Thirty-Million Prizes Available in World's Biggest Coffee Cup Contest

Tim Hortons Roll Up the Rim to Win® starts today


Dublin, OH - March 1, 2010 - A cup of premium blend Tim Hortons coffee comes with a bonus starting today - a chance at 31-million prizes, including one of 40 sport utility vehicles and $10,000 in cash.

Tim Hortons annual Roll Up the Rim to Win contest is one of the largest instant reward programs in North America, with prizes hidden under the rims of specially-marked coffee cups.

For the next several weeks, customers who purchase a medium, large or extra large hot beverage have a chance to win a grand prize of a sport utility vehicle. Lucky rim rollers also have a chance at 100 $10,000 cash prizes, 1,000 Toshiba Netbooks, 25,000 $100 Tim Cards and more than 31-million free coffee, donut, muffin and cookie prizes. Chances of winning are one in nine.

Back by popular demand is the online version of Roll Up the Rim to Win. Customers can enter a daily draw from March 1-28 to win free coffee for a year. Go to: www.rolluptherimtowin.com
 
Tim Hortons has also created a special edition of Roll Up the Rim to Win for military personnel serving at Kandahar Air Field (KAF) in Afghanistan.  Prizes for the Kandahar edition include five cash prizes of $1,000, 100 Toshiba Netbooks, 1000 special edition Tim Hortons Kandahar hats and more than 10,000 food prizes.  Roll Up the Rim to Win at KAF begins later in March.

The Roll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May 30th, 2010. Contest rules and regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at www.rolluptherimtowin.com.

Tim Hortons Inc. Overview
Tim Hortons is the fourth largest publicly-traded restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, breakfast sandwiches, wraps, home-style soups, fresh sandwiches, donuts, fresh baked goods, and, in some locations, ice cream. As of January 3rd, 2010, Tim Hortons had 3,578 systemwide restaurants, including 3,015 in Canada and 563 in the United States. More information about the Company is available at www.timhortons.com.

For more information, please contact:

David Morelli
Director, Public Affairs
Tim Hortons 
morelli_david@timhortons.com
905-339-6277