Oakville, ON - February 26, 2007 -Roll Up The Rim To Win is back at Tim Hortons! With more prizes than ever before, this year's contest promises to provide an added treat to your morning coffee.
During the contest, customers in Canada who buy a medium, large or extra large hot beverage at Tim Hortons get a chance to win one of over 30 million available prizes. This year's prizes include 30 Toyota Camry Hybrid, 100 Panasonic Plasma Televisions, 500 cash prizes of $1,000, 10,000 iPod nano Digital Music Players and over 30 million food prizes!
"Roll up the Rim is a tremendously popular contest with our loyal customers," said Tim Barnes, Tim Hortons brand manager. "With so many wonderful prizes to be won, don't forget to roll up the rim to see if you're a winner!"
Tim Hortons is offering greater flexibility to winners. The "Win Coffee" rims can be redeemed for any hot beverage, including: coffee, steeped tea, specialty tea, english toffee, french vanilla, café mocha, hot chocolate, hot smoothee and apple cider. The "Win Donut" rims can be redeemed for any one donut, muffin or cookie.
Last year, in addition to the millions of food prizes given away at Tim Hortons stores across North America, customers claimed 26 Toyota RAV4 Sport vehicles, 89 Panasonic Plasma Televisions, 458 cash prizes of $1,000 and over 8,900 Broil King Barbecues. All vehicles are awarded with full ownership to winners.
"It's exciting to see the reaction on a customer's face when they win a prize," added Barnes. "People are delighted when they win a donut or a coffee, so you can imagine how thrilling it is when a customer wins a major prize!"
The Roll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May 27th, 2007. Contest rules and regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at www.rolluptherimtowin.com.
Tim Hortons is Canada's largest quick service restaurant chain. Founded in 1964 as a coffee and donut shop, Tim Hortons has evolved to meet consumer tastes, with a menu that now includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. As of December 31, 2006, Tim Hortons system-wide restaurants numbered 2,711 in Canada and 336 in the United States. More information about the Company is available at www.timhortons.com.
Director, Public Affairs