True Patriot Texting: Tim Hortons To Release Canadian “Ehmoji” Keyboard For Canada Day

TRUE PATRIOT TEXTING: TIM HORTONS TO RELEASE CANADIAN “EHMOJI” KEYBOARD FOR CANADA DAY

— Canada’s own EHmoji keyboard is now available for download. Tim Hortons will add new images to the keyboard based on fan feedback using #TextLikeaCanadian. —

OAKVILLE, ON – June 25, 2015 — You already talk like a Canadian, and now you can text like one. Just in time for a Muskoka-chair-lounging-backyard-barbecuing-firework-watching Canada Day, Tim Hortons is introducing a uniquely Canadian EHmoji keyboard so we can all share our national pride, one text at a time. The initial keyboard features 12 quintessential Canadian images – yes, “Eh” is one of them – and is available for free download in the App Store at bit.ly/THKBiOS.

“As Canadians, we have a unique way of expressing ourselves, whether it’s our distinct cultural sayings or the activities that drive our passions from coast to coast,” says Peter Nowlan, Chief Marketing Officer, Tim Hortons. “We set out to create a set of emojis that personified our great country by capturing some of the things that make us unique and are recognized around the world, starting with the name of the keyboard itself, EHmojis – that says it all.”

The popularity and usage of emojis continues to rise. According to eMarketer.com, the use of visual communication in messaging is growing rapidly with 48.9% of U.S. adult internet users using emojis on social media or in text messages.

Now, an all-Canadian EHmoji custom keyboard, developed by Snaps, will give Canadians the option to text with 12 uniquely Canadian images, including the maple leaf, barbeque, beaver, Muskoka chair, heart-shaped flag, moose, toque, fireworks, Inukshuk, “Eh” in English, “Tsé” in French, and Tim Hortons coffee cup. But, that’s just the beginning. To celebrate Canada Day, the brand is asking Canadians to suggest what else should be included on the keyboard, and the most popular ones will be added starting July 1 and continuing in the weeks following Canada Day.

“This is Canada’s EHmoji keyboard, so we want Canadians to tell us what should be included using the hashtag #TextLikeaCanadian and we’ll add the most requested ones to our keyboard,” says Nowlan. “Until now, emojis that symbolized being Canadian were almost non-existent. We wanted to have some fun, and show our national pride and appreciation for our diverse and uniquely incredible country. We want to wish everyone a Happy Canada Day and encourage people to add a little extra Canadian pride when they text.”

Tim Hortons fans can share what EHmojis they think should be added to the keyboard by joining the conversation on Facebook, www.Facebook.com/timhortons, or following on Twitter @TimHortons and Instagram @TimHortons and using the hashtag #TextLikeaCanadian.

The EHmoji keyboard for Android™ will be available by Monday, June 29.

Tim Hortons® Overview

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 system wide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – Tim Hortons® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

For further information or to arrange an interview, please contact:

Hailey DeDominicis
dedominicis_hailey@timhortons.com
905-337-5361

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