Tim Hortons Ranks Number One in the Reputation Institute's Survey of Canada's Top Brands in 2013
OAKVILLE, ON - April 30, 2013 - The results of an annual survey of the world's most reputable companies as conducted by The Reputation Institute, ranked Tim Hortons number one against all other Canadian brands.
The survey, which polled more than 5,000 Canadians about 100 multinational brands, rated companies across seven different criteria and saw Tim Hortons score the highest among all brands in the areas of performance and citizenship. The survey attributed the high citizenship score to the company's community involvement, with programs such as Smile Cookie, Timbit minor sports sponsorships and the Tim Horton Children's Foundation.
"We're flattered to be recognized by Canadians as the country's most reputable company," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons. "Most of all, we're proud to be recognized for our community involvement, as we continuously strive towards making a true difference through our community programs."
Companies were also rated based on products and services, innovation, leadership, governance and workplace. Tim Hortons also placed 10th among all global brands in Canada, coming out ahead of well-known international brands such as Honda, Apple and Amazon.
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About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the United States and 24 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.