Guest feedback inspires Tims to deliver a darker, richer Dark Roast Coffee
OAKVILLE, ON, March 7, 2017 – Today, Tim Hortons announced the introduction of a darker, richer Dark Roast coffee, now available in Restaurants across Canada, inspired by Guest feedback. Launched in 2014, Dark Roast was the first introduction of a new blend to Tim Hortons in over 50 years.
“Our Dark Roast has come back stronger, and we encourage our Guests to come and taste the difference for themselves,” said Sami Siddiqui, President Tim Hortons Canada. “We are confident that current Dark Roast drinkers and new guests alike will enjoy our darker, richer roast.”
The Dark Roast blend features premium 100 per cent Arabica beans, sourced from world renowned coffee regions.
“This darker blend features subtle hints of cocoa and earthy tones,” said Kevin West, Head of Coffee Operations for Tim Hortons, “The beans are roasted longer to deliver a darker, richer taste with a delightfully smooth finish.”
Darker & Richer: Because of you
Guests spoke and Tim Hortons listened, so it’s natural that Canadians across the country will play an important role in the launch. Throughout the campaign, Tims will feature real feedback from Guests and invite them back to give the Dark Roast a try. Tim Hortons will feature select tweets in its TV commercial that will be updated throughout the campaign. For a limited time, select tweets also have the chance to appear in a #TimsDark digital billboard advertisement at Yonge and Dundas Square, in Toronto, Ontario.
Guests can share their feedback on social media, and for the chance to be featured in the TV campaign, by using hashtag #TimsDark via the following channels: Twitter (@TimHortons), Facebook (facebook.com/TimHortons) and Instagram (@TimHortons)
For more information on the richer, darker Dark Roast, please visit: www.TimsDark.com
About TIM HORTONS®
TIM HORTONS® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, freshly baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 31, 2016, TIM HORTONS® had more than 4,600 system-wide restaurants located in Canada, the United States and the Middle East. The TIM HORTONS® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $24 billion in system sales and over 20,000 restaurants. To learn more about the TIM HORTONS® brand, please visit the TIM HORTONS® brand website at www.timhortons.com or follow us on Facebook, Twitter and Instagram.
About Restaurant Brands International Inc.
Restaurant Brands International Inc. (“RBI”) is one of the world's largest quick service restaurant companies with more than $24 billion in system-wide sales and over 20,000 restaurants in more than 100 countries and U.S. territories. RBI owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees and communities for over 50 years. To learn more about RBI, please visit the company's website at www.rbi.com.
For further information, please contact:
Meredith Gillies, Citizen Relations