Oakville, ON - December 3, 2013 - Viva l'italiano estremo! After selling out within weeks when introduced for a limited time in August 2013, the bold and zesty Extreme Italian Sandwich is back by popular demand, and starting today it's here to stay as a permanent Tim Hortons lunch menu item.
"Our guests told us they were looking for variety at lunch, and our Extreme Italian Sandwich delivered with its big, bold, zesty taste," says David McMullen, Vice President, Marketing, Tim Hortons Canada. "Extreme Italian quickly rose to be one of our top-selling sandwiches and solidified Tim Hortons position as a leading lunch destination. Feedback from our guests about the sandwich was unequivocal: they loved it, so we brought it back." Stacked with layers of the bold Italian flavour of ham capicollo, genoa salami, and pepperoni, the Extreme Italian Sandwich is topped with mozzarella and a creamy sundried tomato sauce, and served on a soft, fresh parmesan and herbed-topped bun. The new Extreme Italian Sandwich is made fresh to order for each guest and is available at participating Tim Hortons restaurants across Canada for $4.99.
To celebrate the return of the Extreme Italian Sandwich, guests can take a fun "course" in Italian at www.TimHortons.com/ExtremeItalian to learn popular phrases and hand gestures Italian-style. Fans can also join the "Extreme Italian" conversation to learn Italian words of the day on www.Facebook.com/timhortons, or by following @TimHortons and posting their Extreme Italian Sandwich photos on Instagram @TimHortons.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United States and 33 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
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