Tim Hortons Kicks Off "Chill to Win", a Cool New Iced Capp Contest that Celebrates Summer Chillin'
With the purchase of any Iced Capp, Canadians have the chance to win thousands of fun summer prizes
OAKVILLE, ON - May 6, 2013 - Summer is on the way and as the days get longer and the temperatures climb, Tim Hortons wants Canadians to stay chill and win! The creators of Roll Up The Rim To Win, Canada's favourite consumer contest, is back to launch a brand new, fun summer-themed Iced Capp contest, "Chill to Win."
Starting today, Canadians have the chance to win thousands of hourly prizes, including digital cameras, Coleman beach kits, daily prizes of $1,000 and one of ten $10,000 MasterCard® prepaid card grand prizes, with the purchase of any size Iced Capp at Tim Hortons restaurants across Canada.
"Nine out of ten frozen coffee drinks sold in Canada are served at Tim Hortons. Canadians are choosing Iced Capp over any other option in the marketplace, so we wanted to do something to celebrate summer and reward our loyal guests," explains Dave McKay, VP Beverages, Tim Hortons.
During the Chill to Win contest, guests who purchase any size Iced Capp at a Tim Hortons restaurant will find a PIN code by peeling the tab on the side of the cup. Guests can then visit www.chilltowin.com to enter the PIN code to see if they are eligible to win one of the hourly prizes. Once entered, the PIN code also automatically becomes entered into a daily draw for $1,000 along with 10 Grand Prize draws for a $10,000 MasterCard® Prepaid card.
"Tim Hortons Iced Capp was first introduced to our menu in 1999, and it has been a Canadian summer essential ever since," says McKay. "Its indulgent taste beats the heat and cools you down - and now, it's even served with a chance to win cash and prizes. We thought Chill to Win would be a perfect way to usher in summer."
Tim Hortons encourages its social media fans to share their Iced Capp love and "chill out" moments during the summer. Fans can join the conversation on Facebook (www.Facebook.com/timhortons), follow on Twitter @TimHortons and Instagram @Tim_Hortons and to tag their photos and comments with #ChillwithTims.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the United States and 24 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
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